Tory Faries

Community powered impact.

Hi, I'm Tory.

I am a creative strategist who helps organizations activate their communities and brands toward mission-driven outcomes. I bring 14+ years of experience, including playing a founding role in the design and execution of Airbnb’s impact programs.I work with companies, nonprofits, and agencies to align how their mission, core values, products, and business objectives intersect with the good they are uniquely positioned to offer the world.I lead clients toward building innovative, community-driven social impact strategies that have a defining impact on their organization and the change they seek to make.

Offerings

  • Social impact strategy

  • Impact marketing

  • Program development & execution

  • Strategic partnerships

  • Social impact product integration

  • Employee engagement & giving

  • Ethical storytelling

portfolio highlights

Bobbie

Led the Bobbie team in defining their vision, mission, and strategic impact pillars for the launch of their award-winning nonprofit arm, Bobbie for Change. Learn more

NJ/NY Gotham FC

In partnership with Charter Oak Advisory, I served as Project Principal to design and execute a multi-year social impact strategy for Gotham FC with an objective to activate the organization's excellence on and off the pitch.In 2024, our flagship community program, Keep Her in the Game, launched and surpassed its goal to impact 500 girls in its inaugural season. Learn more

Moms First

I led the design and launch of The Motherhood, a new community for moms, by moms, focused on transforming our workplaces, communities, and culture to enable moms to thrive.The Motherhood debuted at Mom's First 2024 summit, where tens of thousands of moms made a commitment to drive generational change. The community's inaugural Zoom meetings have garnered over 800+ RSVPs.Learn more

relevant experience

Airbnb.org

Over the course of nearly a decade, I played a founding role of the development and execution of Airbnb's social impact strategies from the ground up.

Highlights from my time at Airbnb.org

  • Led strategy and team to build a community of 100,000+ hosts & donors providing free housing to their communities in times of crisis.

  • Led marketing and storytelling to inspire hosts and donors to join the movement, and deepen the commitment of the broader Airbnb host community.

  • Designed and executed community strategy for public launch of Airbnb.org as in independent 501(c)3.

  • Built and launched employee volunteer and giving program, leading to 20k hours of service 20 global offices.

  • Built early framework for the company’s first diversity, equity & inclusion (DEI) initiatives, including the launch of employee resource groups.